Advertising on Aycliffe Today allows you to:
Reach around 50,000 people a month (print and online).
Get performance metrics, including impressions and click-through rates.
Be a part of the central news site for the people of Newton Aycliffe, as well as a vital community forum.
Support independent news and help boost the local economy.
Download our rate card here: Aycliffe Today Rate Card
Why advertise on the Web?
As newspaper circulation continues to decline, people are turning to the Internet as their primary news source. In fact, a Pew Research Center study found that the Web surpassed newspapers as an information source in 2008 — and use of the Web over newspapers has only grown since.
There isn’t a better way to reach local residents than with an ad on Aycliffe Today.
Will Aycliffe Today write an article about my business if I advertise on the site?
No – our advertising is independent from editorial. Advertising with Aycliffe Today is not a guarantee that the editors will write about your business. If you have Aycliffe-related news please email the Aycliffe Today editor at [email protected]
Do I need to make my own ad or does Aycliffe Today provide it?
If you need a designer for your ad we can refer you to professional freelance graphic designers who work with you to create a compelling ad at reasonable rates.
How many people will see my ad on Aycliffe Today?
Aycliffe Today’s readership varies with the news, but generally Aycliffe Today averages nearly 15,000 unique visitors each month. That’s over 40,000 pageviews a month.
How do I know this will work?
The success of a campaign depends on many factors including ad placement, creative copy and design. We recommend that you use your ad primarily to increase brand awareness. Think of it as your billboard in Aycliffe’s busiest virtual spot – with the added value of driving traffic to your website over time, and the power to change your message on a regular basis. That said, we measure results with standard online advertising metrics and receive hugely positive feedback from our advertisers all the time.
Is there a pageview guarantee?
Aycliffe Today does not guarantee page views or “clicks.” (But see above for our outstanding readership numbers.)
For more information about readership figures, rates and ad dimensions email us at [email protected]