• Home
  • History
  • News
  • Business
    • Business News
    • Business Mag
  • Sport
    • Football
    • NAFC
    • Cricket
    • Durham Wildcats
    • American Football
    • Baseball
    • Rugby
    • Youth Football
  • Features
    • Blog
    • Picture Galleries
  • Community
    • A.T People
    • Services Directory
  • Video
  • Contact
  • Advertise
Aycliffe Today
Aycliffe Today
  • Home
  • History
  • News
  • Business
    • Business News
      Award-winners BTS are net zero heroes

      Award-winners BTS are net zero heroes

      PCP chief proud to get award recognition

      PCP chief proud to get award recognition

      Lifetime Achievement Award is ‘crowning’ moment for Brian

      Lifetime Achievement Award is ‘crowning’ moment for Brian

      Husqvarna UK a cut above the rest with Company of the Year award

      Husqvarna UK a cut above the rest with Company of the Year award

    • Business Mag
      Aycliffe Business: Issue 72

      Aycliffe Business: Issue 72

      Aycliffe Business: Issue 71

      Aycliffe Business: Issue 71

      Aycliffe Business: Issue 70

      Aycliffe Business: Issue 70

      Aycliffe Business: Issue 69

      Aycliffe Business: Issue 69

  • Sport
    • Football
      Aycliffe Youthy round-up

      Aycliffe Youthy round-up

      Aycliffe stay third with 4-0 away win

      Aycliffe stay third with 4-0 away win

      Aycliffe go top with four wins from first four games

      Aycliffe go top with four wins from first four games

      Unbeaten start for Sports Club

      Unbeaten start for Sports Club

    • NAFC
      Aycliffe narrowly miss out on play-off place – but achieve record league finish

      Aycliffe narrowly miss out on play-off place – but achieve record league finish

      Aycliffe’s play-off push on track – last home game Easter Monday!

      Aycliffe’s play-off push on track – last home game Easter Monday!

      Aycliffe boost play-off hopes with win in Leeds

      Aycliffe boost play-off hopes with win in Leeds

      Aycliffe’s play-off hopes boosted by back-to-back wins

      Aycliffe’s play-off hopes boosted by back-to-back wins

    • Cricket
      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

    • Durham Wildcats
      WILDCATS FIGHTBACK TO SECURE CUP WIN

      WILDCATS FIGHTBACK TO SECURE CUP WIN

      WOLVES EDGE IT AGAINST WILDCATS

      WOLVES EDGE IT AGAINST WILDCATS

      DURHAM WILDCATS 73, GLASGOW ROCKS 99

      DURHAM WILDCATS 73, GLASGOW ROCKS 99

      WILDCATS SLAY LIONS AGAIN

      WILDCATS SLAY LIONS AGAIN

    • American Football
      WARRIORS BEAT AMERICAN HIGH SCHOOL

      WARRIORS BEAT AMERICAN HIGH SCHOOL

      WARRIORS START SEASON IN STYLE!

      WARRIORS START SEASON IN STYLE!

      WOODHAM WARRIORS VICTORIOUS

      WOODHAM WARRIORS VICTORIOUS

      WARRIORS COACH TO TRAIN GB SQUAD

      WARRIORS COACH TO TRAIN GB SQUAD

    • Baseball
      Aycliffe Cricket round-up

      Aycliffe Cricket round-up

      COUNCILLORS 'PITCH' FOR LOCAL SPORTS CLUB!

      COUNCILLORS 'PITCH' FOR LOCAL SPORTS CLUB!

      SPARTANS UP FOR TOP AWARD

      SPARTANS UP FOR TOP AWARD

      NEWTON AYCLIFFE SPARTANS AT WOODHAM

      NEWTON AYCLIFFE SPARTANS AT WOODHAM

    • Rugby
      Aycliffe fall to heavy defeat against league leaders

      Aycliffe fall to heavy defeat against league leaders

      Aycliffe notch up another loss in local derby

      Aycliffe notch up another loss in local derby

      Rugby: Aycliffe in bottom two after Whitley Bay defeat

      Rugby: Aycliffe in bottom two after Whitley Bay defeat

      Aycliffe return to winning ways with hard-fought victory over Bishop

      Aycliffe return to winning ways with hard-fought victory over Bishop

    • Youth Football
      Aycliffe Juniors round-up

      Aycliffe Juniors round-up

      Aycliffe Juniors round-up

      Aycliffe Juniors round-up

      Newton Aycliffe Juniors round-up

      Newton Aycliffe Juniors round-up

      Aycliffe Juniors round-up

      Aycliffe Juniors round-up

  • Features
    • Blog
      Covid-19 crisis update from your MP

      Covid-19 crisis update from your MP

      ‘Now we must move forward’ says MP

      ‘Now we must move forward’ says MP

      Business Advice: Cash Flow

      Business Advice: Cash Flow

      The Aycliffe Blue Blog

      The Aycliffe Blue Blog

    • Picture Galleries
      Picture Gallery: Duke of Kent visits Ebac

      Picture Gallery: Duke of Kent visits Ebac

      PICTURES: Hitachi Opening Ceremony

      PICTURES: Hitachi Opening Ceremony

      PICTURES: ROF 59 in progress

      PICTURES: ROF 59 in progress

      PICTURES: Ayclife dancers in national finals

      PICTURES: Ayclife dancers in national finals

  • Community
    • A.T People
      Spring 2015

      Spring 2015

      December 2014

      December 2014

      Aug - Sept 2014

      Aug - Sept 2014

    • Services Directory
  • Video
  • Contact
  • Advertise
  • Follow
    • Facebook
    • Twitter
    • Youtube
Home
Business

GRAND DESIGNS ARE ECHOED FOR AYCLIFFE TRAINING PROVIDER

February 10th, 2014 Martin Walker Business 0 comments 2072

top banner

johnny woods echo graphics

Thriving local branding development agency Echo Graphics has recently completed a six-month project to give one of Newton Aycliffe’s most prominent training providers a slick new image.

The growing agency, which has been based at its HUB office for 18 months, has finished a detailed and thorough rebranding project to develop ITEC’s corporate identity in line with the company’s ethos and offering.

Echo’s creative director, Johnny Woods (pictured), and his four-man team all worked on the brief which has resulted in an eye-catching new look.

The strategy behind the re-brand centres around communicating to ITEC’s two distinct audiences: organisations who want to enhance their resources, and young people looking for employment.

The branding has two core corporate colour-ways from a strong and modern colour palette, implemented to assist in the communication with the two diverse target audiences.

The shade of turquoise represents ITEC’s young market, whilst the striking purple relates to enterprises.

For those who think a logo is just a logo, try saying that to brand fanatic Johnny…

Speaking in our January-February issue of Aycliffe Today Business, he said: “It’s all about brand identity and how your brand communicates with its market.

“As an apprenticeship and training organisation, ITEC’s image is essential to their growth and ability to connect and resonate with young people whilst simultaneously communicating the level of professionalism of the organisation to businesses and uniting the two.

“ITEC works with young people to get them into jobs, as well as to develop apprenticeship opportunities with businesses, and their brand needed to reflect that.”

ITEC approached Echo Graphics in June last year to start a brand overhaul, as their existing brand identity was over 10 years old and detached from what it actually did, as the logo was from their previous incarnation as an IT training company.

Johnny adds: “ITEC needed a brand to creatively communicate with its target audiences in a clear and effective way.

“To begin our process, we held scoping sessions and handed out employee questionnaires, so they could have their input on the branding redevelopment.

“For us, we feel it’s important that all members of staff are in tune with their company’s brand, ethos and message as well as the fact that they ‘like’ it.  They need to identify and adopt the company ethos via the branding.  If they don’t, it almost defeats the whole object.”

Following a large amount of creative sessions, Echo Graphics came up with a logo and the strapline “Blending youth with enterprise”.

Their pitch was selected by ITEC over two rival firms. The branding process began and is now being continued through the roll out – the new branding out is currently in operation across signage, folders, social media, stationery and a new-look website.

“We presented our final designs to all of ITEC’s staff during a presentation at the Hall Garth Hotel, and they went down extremely well,” says Johnny.

“We have received ecstatic feedback from the organisation so far, who feel the branding has lifted the company to a new level in its capabilities.”

ITEC had been unhappy with the quality of their website for some time and had spent a considerable amount of time determining the best forward.

After some careful consideration the decision was made to produce a new website plus go one step further and take it as an opportunity to rebrand the business.

After discussing the requirements with three independent specialists, ITEC chose Echo Graphics to produce the new branding along with the new website.

ITEC managing director Chris Ford said: “Echo Graphics have been an absolute pleasure to work with, superseding my expectations every step of the way.

“Johnny and his team have done a remarkable job in changing the whole perception of ITEC and the feedback has been incredible.

“The results have been evident from day one and a long-term relationship has been developed to continue to drive the business forward, working as a true creative partner supporting ITEC with all their ongoing marketing activities.”

Find out more about Echo Graphics at www.echographics.co.uk

Click here to read our latest Aycliffe Today Business

 

top banner

Share it!

Facebook Twitter Google+ LinkedIn Pinterest
Next article POLICE APPEAL AFTER CAR TYRES SLASHED
Previous article AYCLIFFE TO WELCOME BIG SPENDERS

Related News

Award-winners BTS are net zero heroes Business
May 21st, 2025

Award-winners BTS are net zero heroes

PCP chief proud to get award recognition Business
May 20th, 2025

PCP chief proud to get award recognition

Lifetime Achievement Award is ‘crowning’ moment for Brian Business
May 15th, 2025

Lifetime Achievement Award is ‘crowning’ moment for Brian

LATEST VIDEO

This week on A.T

May 21st 6:46 PM
Sport

Aycliffe Juniors round-up

May 21st 1:52 PM
Business

Award-winners BTS are net zero heroes

May 21st 11:37 AM
News

Durham County Council appoints new leader

May 20th 8:03 PM
Business

PCP chief proud to get award recognition

May 20th 5:01 PM
Sport

Aycliffe Cricket round-up

May 15th 11:39 AM
Business

Lifetime Achievement Award is ‘crowning’ moment for Brian

May 12th 11:50 AM
Business

Husqvarna UK a cut above the rest with Company of the Year award

May 12th 8:42 AM
Business

300 guests celebrate Aycliffe Make Your Mark Awards

May 2nd 9:28 PM
News

Farage tells council diversity and climate staff to ‘find alternative careers’ after County Durham majority

May 2nd 6:44 PM
News

Four new councillors as Reform UK sweeps into Aycliffe power

Recommend
Follow @AycliffeToday
  • Home
  • History
  • News
  • Business
  • Sport
  • Features
  • Community
  • Video
  • Contact
  • Advertise
  • Back to top
© Aycliffe Today 2019. All rights reserved.
Developed by Thrive

Get our latest news direct to your inbox every Friday - subscribe to our free e-newsletter today.

Subscribe Now