Thrive, based on Aycliffe Business Park, is offering free consultations to Aycliffe Today readers for its new PPC service.
The expanding agency is now offering PPC packages for businesses across the North-East and beyond, to support its existing content marketing offering, including social media management, paid social advertising, email marketing and copywriting.
Thrive’s status as one of the region’s few HubSpot Partner Agencies continues to drive forward the business owners’ desire to help local SMEs reach and exceed their own goals.
The multi-talented team at Thrive also delivers bespoke brand and web solutions for various clients, including the business park’s Stiller, ROF 59 and Modern Rugs, among others.
Directors Johnny Woods and Rachel Townsend Green firmly believe that PPC is one of the key activities that businesses should undertake in 2019.
Johnny said: “Our digital marketing team has strived to develop our service offering over the last 12 months and we identified there was a clear need to build our in-house expertise so we can deliver market-leading services for clients.
“We have two in-house certified Google Ads individuals who have also obtained certifications for Google Analytics to ensure we can strategise, deliver, and report on, bespoke PPC campaigns for clients in all sectors.”
The agency has outlined a four-step process for ensuring a robust and fruitful approach that allows customers to get the best possible results from their budgets, meaning clients don’t necessarily need to spend thousands of pounds on PPC efforts – as is often thought.
Marketing manager Sarah Burns said: “PPC can have tangible benefits for SMEs who tend to be wrongly put off by perceived cost restraints and the false perception that only ‘big businesses’ can reap the rewards of Google and Bing’s ads platforms.”
For those unsure about PPC (Pay-Per-Click), otherwise known as paid search management, it is the method of setting up ads based on your marketing goals and target audience, so they show up to online searchers using particular words or phrases, within pre-defined constraints that you define (such as the searcher’s location).
As you can focus your paid search efforts on the particular geographical locations of visitors, as well as keywords among other criteria, it is an excellent practice for boosting your presence and reach for local searches.
Sarah added: “Although we intended a quiet rollout of our PPC service in 2018, we’ve had referrals into a number of additional businesses who are now seeing fantastic results on the back of our campaigns.
“Some sectors can have quicker success for a smaller budget, but there really is no reason why any business that hopes to boost their online reach shouldn’t at least book a free consultation with our team to see the kinds of results we might achieve together.”
Thrive is offering all Aycliffe Today readers the opportunity to book a free PPC consultation so their team can conduct initial keyword research to show you the feasibility of implementing PPC into your business strategy.
Read Thrive’s blog, which is regularly updated with marketing advice and support, at thriveability.co.uk, or call their friendly team on 01325 778 786 to arrange your free consultation.