Aycliffe-based software firm Excelpoint has undertaken a brand review and unveiled a new corporate brand identity and website thanks to funding from NBSL.
The new branding reflects Excelpoint’s commitment to achieving its vision of empowering organisations worldwide to create efficient enterprise-wide business systems and workflows.
With a global client base, Excelpoint is further expanding its reach and entering new sectors nationally – knowing that their business model can compete on both cost and service – two vital ingredients of the brand.
To reflect this, a new strapline has been introduced, “smarter software solutions”, to represent the commitment and experience the team brings to the world of digital transformation.
Excelpoint have accessed grant support from business support agency NBSL via the North East Business Support Fund – which is part financed by the European Regional Development Fund – and were able to call upon Aycliffe agency LemonTop Creative, to develop a website and brand identity that reflects the core values, future strategy and enhanced customer experience.
The rebrand follows Excelpoint’s relocation of its head office to a new custom-designed state-of-the-art office within The Work Place on Aycliffe Business Park.
Managing director Ian Brown said: “The new website and brand identity come at a time when we are evolving as a business and expanding our global reach.
“Our new identity better reflects our market position in the no-code software sector and demonstrates the experience we bring to our customers across the world.”
As an organisation that has been committed to supporting North East businesses for over 18 years, NBSL has helped a wide range of businesses through the North East Business Support Fund (Durham) during the current three-year support programme.
Applications are now closed for the current fund although eligible SMEs can register their interest via the NBSL website to be notified of new streams of funding likely to start in 2021, at nbsl.org.uk/durham-grants.
Meanwhile, following the successful pilot of NBSL’s online masterclass sessions in June, Bitesize Business (Durham) is set to make a welcome return in September.
Now based online, NBSL have continued to schedule a series of sessions exclusively for County Durham SME businesses to help them adapt to a changing landscape.
The sessions, fully funded from the North East Business Support Fund, can cater for up to 10 people per workshop and include topics such as ‘Understanding the Customer Experience’, ‘Sales Techniques’ and ‘Pitch Perfect – Understanding the Importance of Sales Pitch Planning’.
With the North East Business Support Fund masterclass programme in its final months, NBSL have been able to look at how they can make sure they support businesses quickly and provide aspirational masterclasses to help evaluate and adapt their sales and marketing plans as their customer base and communication techniques change.
John Atkinson, NSBL’s business funding advisor for County Durham (pictured above, left), said: “We know that our rapidly changing landscape is a major issue facing small and medium-sized businesses.
“These short sessions are designed to allow business owners and managers to enhance their marketing, sales and customer experience knowledge.
“Understanding the customer journey and how to adapt their business to customers with different needs will increase the potential for long-term success and possibly identify new markets to explore as the landscape continues to change.
“Places are limited and uptake has been excellent, so we would encourage anyone who is interested to sign up now via our website.”
The inaugural round of funding – the North East Business Support Fund – was launched in 2012, and since then NBSL has provided funding and support to businesses from an array of sectors spanning all corners of the region with a recent impact report finding that the fund has yielded an impressive £4.40 economic boost for every £1 invested.