Newton Aycliffe-based software innovator Excelpoint has undertaken a brand review and unveiled a new corporate brand identity and website.
The new brand identity reflects Excelpoint’s commitment to achieving its vision of empowering organisations worldwide to create efficient enterprise-wide business systems and workflows, changing the way they do business into smarter, streamlined and cohesive solutions.
To reflect this, a new strapline has been introduced to the brand, “smarter software solutions” to represent the commitment and experience the team brings to the world of digital transformation.
The new website will aim to increase its online presence and support its strategy of enhancing the customer experience.
The website and new corporate brand identity were developed by Lemon Top, a full-service creative agency based on Aycliffe Business Park.
Lemon Top worked closely with Excelpoint to develop a website and brand identity that reflects Excelpoint’s core values and future strategy.
The team at NBSL also supported Excelpoint with a funding contribution towards the rebranding project following an easy to complete application process.
The rebrand follows Excelpoint’s relocation of its head office to a new custom-designed state-of-the-art office within The Work Place on Aycliffe Business Park.
Managing director Ian Brown said: “The new website and brand identity come at a time when we are evolving as a business and expanding our global reach. Our new identity better reflects our market position in the no-code software sector and demonstrates the experience we bring to our customers across the world.
“The new website outlines our holistic approach to business process automation, and the new brand fully encompasses our core values of integrity, innovation and commitment. We approached the project with our current and future customers in mind, creating a modern brand and website to enhance the customer experience.
“It is an exciting time for Excelpoint as we continue to develop and grow as a business throughout this difficult time. We felt that now was the right time to invest in our marketing strategy to create a brand which will help us to achieve our strategic growth plans, and that reflects our market position in the no-code software sector.”
Operating in the fourth industrial revolution – the digital transformation, Excelpoint empowers organisations worldwide to create efficient automated enterprise-wide business systems and workflows.
It is leading the way in the no-code software sector, implementing solutions to realise cost savings, improve efficiency, enhance the customer experience, improve data accuracy, automate management reporting and drive employee engagement.
The Excelpoint technology has evolved over 25 years and drives the business processes of globally recognised brands including Minova Global, EDF Energy Cyclife, Mitie, Kaefer, NHS Trusts, Anglian Water, HMRC, Hanson, Balfour Beatty, NATS, Taylor Hobson and Denholm Industrial Services.
It is a future-proofed, agile and innovative no-code solution, embraced across many sectors including engineering, manufacturing, energy, the NHS, local and central government, construction, utilities, nuclear, mining and the service sector.
Excelpoint puts businesses back in control, with rapid implementation of software to address business challenges and improve efficiency.