Newton Aycliffe firm Aycliffe Fabrications, creators of the ‘Aycliffe Head’, has appointed Roman’s former marketing director.
Loraine Henderson, who set up Faith Marketing in 2015, has been drafted in by the fabrication specialists to develop and implement the firm’s 2018 marketing strategy.
Established in 1980, Aycliffe Fabrications is a well-established company based on Aycliffe Business Park.
It services a wide range of customers from large-scale manufacturers through to local authorities and schools.
The piece of artwork Aycliffe Fabrications is best known for is “In Our Image”, the stunning head structure at the A1 entrance to Aycliffe Business Park.
Managing director Christine Bewley said: “The key objective was to identify a marketing professional with a detailed understanding of manufacturing and the ability to develop a marketing strategy tailored to the needs of the business and its markets.
“Loraine brings a deep understanding of manufacturing with her background of being marketing director at Roman prior to setting up her own marketing consultancy.
“She understood our business from the outset and offers us invaluable knowledge of strategic marketing, and her experience within a manufacturing capacity means she can support us in implementing a marketing strategy that is completely tailored to our needs.”
Established in 2015, Faith Marketing specialises in offering marketing services to businesses across the North East.
• Pictured (above, left to right): Aycliffe Fabrications production manager David Mann, estimating and technical manager Colin Henderson, business manager Katie Flanagan and Loraine Henderson.