Social media workshops hit the back of the net

Thrive is delighted to be sharing its mojo with a succession of well-received social media and digital marketing workshops in recent months.

As a long-standing digital marketing agency, Thrive has long held the key to the secrets of the world of social media management, engagement and advertising, with numerous Aycliffe Business Park-based businesses benefiting from its expertise over the years.

However, the digital landscape is changing, as Thrive has recognised, and one year on from launching its social media training sessions with in-house specialist, Rachael Farley, the company is seeing a real uptake in workshop sign-offs and having incredible results for customers.

Seven years ago, two former Enterprise House tenants, Echo Graphics and Au Fait, worked side-by-side so successfully they decided to merge to form Thrive, as it remains today, in its new Xcel Centre location.

While Echo Graphics offered graphic design and web design expertise, Au Fait brought social media and digital marketing expertise to the table, meaning it has been at the edge of social media developments for a considerable time.

Having to respond to the changes to the social media landscape isn’t always easy, and in an era where lead generation and PPC are key growth areas for businesses, social media has fallen in its credibility as a ‘need to hire’ service.

Instead, companies are keen to bring social media management in-house, and Thrive is only too happy to support their decision by offering key advice for getting up and running, or managing ads, or levelling-up in-house marketers’ social media performance.

The workshops are led by Rachael Farley, Thrive’s digital marketing executive, who has been an important element of Thrive’s marketing expertise since she joined the agency as a Baltic Apprenticeships Digital Marketing apprentice more than three years ago.

Rachael’s growth and newfound footing, both within networking circles and delivering professional workshops for various clients across the region, is testament to the exciting progression and development opportunities within Thrive.

Rachael says: “It’s been an exciting year developing my personal confidence and workshop delivery, meeting new clients and being able to support local businesses improving their in-house specialisms.”

Most recently, Rachael has delivered a workshop for budding new business, Thomas Craddock Football Academy, run by former Middlesbrough FC footballer, Tom Craddock.

Tom says: “As a start-up business the workshop was very useful for me, and Rachael’s delivery of the content was excellent.

“It has given me lots of insights that I’m already planning on putting into action when I get properly up and running.”

The workshop has been delivered as part of a start-up business package introduced by Thrive for 2020 to support local start-ups, offering the essential marketing elements required by most small businesses to get their online presence up and running.

Sarah Burns, digital marketing manager at Thrive, says: “As we steamroll through the early part of 2020, we’ve been lucky to have the opportunity to revise and refine our company’s offering and future growth goals, ensuring we’re delivering the latest services and support that adds genuine value for organisations of all sizes and in all industries.

“Our digital marketing team is making real waves in the inbound marketing and PPC arenas, ensuring we’re building an exciting future for the business, proven, not least, by Rachael’s enthusiastic and value-adding workshop programme.”

Thrive offers a variety of digital marketing solutions, as well as in-house design and website support, for organisations across Newton Aycliffe and beyond, if you wish to speak to them for advice and guidance about building your digital presence.